I wrote a book about how to use science to improve behaviors. I like it, and I think you will like it too.
Here’s what other people are saying about the book:
“Bob Nease is a pioneer of implementing social science in business and healthcare and we are lucky to have him share his expertise.”
— Dan Ariely, author of Predictably Irrational
“Want to learn how to design approaches that spur others to achieve their goals – and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.”
— Robert B. Cialdini, Author of Influence
“In many ways, [this book] is yet another one of Bob’s cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before – wiser about people in general, and about yourself in particular. ”
— From the Foreword by Daniel Gilbert, author of Stumbling on Happiness
Bob Nease… does a brilliant job of translating the academic literature on human decision making into a set of crisp insights for how managers (especially in HR and marketing functions) can redesign the environment in which choices are made in order to drive better outcomes for individuals and their organizations.
— John Beshears, behavioral economist and assistant professor of business administration at Harvard Business School
“Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.”
— Kirkus Reviews
“This book proves that scientific insight doesn’t need to be dry and boring. If you want to learn how to make your organization more effective, or just to make your own life better, read it. It’s full of behavioral science insights in a fun, readable form.”
— Peter Orszag, former director, Congressional Budget Office
“If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.”
— Arthur Caplan, Professor of Bioethics, NYU Langone Medical Center
Learn more at The Power of Fifty Bits website.